Selecting a luxury vehicle involves more than just comparing horsepower and leather quality; it requires a partnership with a dealership that understands the professional and personal demands of your lifestyle. We operate with a “Guest First” philosophy designed to respect your time and provide complete transparency throughout the acquisition process. This approach is specifically tailored for the executive and professional community in Appleton, where clear communication and efficient service are the standard expectations.

Our dedicated showroom provides a boutique environment where you can explore the Genesis lineup without the distractions of a high-volume, multi-brand lot. When you visit us, you are paired with a consultant who understands the technical nuances of features like collision avoidance technology and adaptive cruise control. We prioritize a low-pressure atmosphere that allows you to evaluate the craftsmanship of each model at your own pace. For those balancing a busy career and family life, we offer tools to streamline your research and visit, ensuring that your time at our Appleton location is productive and focused.

The relationship does not end at the time of delivery. We focus on long-term satisfaction through programs like the Genesis Owner Experience, which includes comprehensive service benefits designed to keep your vehicle performing at its peak. Whether you are commuting to a corporate office or heading out for a weekend getaway, our team is available to support your ownership needs. If you have specific questions about a model or want to coordinate a viewing, a quick call to (920) 939-3333 will connect you directly with a specialist who can provide the information you need to make an informed decision.

Table of Contents

• Comparing the Premium Lineup: GV70, GV80, and G80 Capabilities
• The Guest-First Purchase Path: Trade-Ins, Pricing, and Financing
• Long-Term Ownership Confidence: Warranty, Maintenance, and Valet Service
• Common Questions About the Genesis Experience in Appleton
• Begin Your Premium Journey at 2900 N Victory Ln

Comparing the Premium Lineup: GV70, GV80, and G80 Capabilities

Deciding between a refined sedan and a versatile SUV often comes down to how you utilize your vehicle on a daily basis. The 2026 Genesis G80 remains a benchmark for professionals who value a traditional luxury silhouette paired with modern performance. The G80 Base trim features a 2.5L I4 engine and standard 4WD, delivering a smooth ride quality that is ideal for the daily commute. For those seeking more spirited performance, the Sport Prestige trim steps up to a 3.5L V6 engine, providing enhanced power without compromising the cabin’s serenity.

Engine & Performance

Powertrain specifications across trim levels

Feature	Standard	Select	Advanced	Base	Sport Prestige	Sport Advanced
Engine	2.5L I4	2.5L I4	2.5L I4	—	3.5L V6	3.5L V6

Standard across all trims:

Feature	Included
Transmission	Automatic
Drivetrain	4WD

For families or individuals requiring more utility, our SUV lineup offers distinct advantages in space and capability. The 2026 Genesis GV70 is a compact luxury SUV that balances agility with premium comfort. Across the Standard, Select, and Advanced trims, you will find a 2.5L I4 engine paired with an Automatic transmission and 4WD. This configuration is particularly well-suited for Wisconsin winters, providing the traction necessary for unpredictable road conditions. If your lifestyle requires even more room, the 2026 Genesis GV80 offers a flagship experience with available three-row seating and advanced technology like the 27-inch OLED display.

Exploring our current new Genesis inventory allows you to see how these different configurations compare in person. We also maintain a selection of high-quality vehicles in our pre-owned inventory for guests looking for premium value. On a typical walk-around, I often notice that buyers are most impressed by the seamless integration of the infotainment system across all models, which allows for intuitive control of navigation and media through smartphone integration.

The Guest-First Purchase Path: Trade-Ins, Pricing, and Financing

We believe that the financial aspect of buying a luxury vehicle should be as refined as the car itself. Transparency is the cornerstone of our “Upfront Pricing” model, which aims to eliminate the stress of traditional negotiations. When you are ready to move forward, we provide a clear breakdown of the out-the-door price, including tax, title, and registration fees. This ensures you have all the necessary data to make a confident financial commitment.

Pricing

MSRP and destination charges (source: MarketCheck VIN Decode (consensus))

Feature	Standard	Select	Advanced	Base	Sport Prestige	Sport Advanced
Starting MSRP (optional equipment may increase price)	$51,170	$54,740	$59,417	$66,480	$66,875	$67,160

Lowest starting MSRP: Standard at $51,170

Many guests find that starting the process online saves significant time. You can prequalify for financing online to understand your options before arriving at the dealership. We work with a variety of lenders to secure competitive rates for our clients, whether you are looking for a traditional purchase or a flexible lease. If you currently own a vehicle, our team makes it simple to get a trade-in value or instant cash offer. We accept a wide range of makes and models, including non-luxury vehicles, ensuring you receive a fair and competitive market price toward your new Genesis.

The 2026 GV70 Standard starts at an MSRP of $51,170, while the Select trim is positioned at $54,740. For those choosing the Advanced trim, the MSRP is $59,417. Higher performance variants like the Sport Prestige and Sport Advanced are priced at $66,875 and $67,160, respectively. For guests looking to personalize their vehicle from the start, we also offer the ability to order genuine Genesis parts and accessories, such as all-weather floor liners or roof racks, which can be factored into your final agreement for a seamless experience.

Long-Term Ownership Confidence: Warranty, Maintenance, and Valet Service

One of the most compelling reasons to choose Genesis is the industry-leading warranty coverage that accompanies every new vehicle. For the original owner, the 10-year / 100,000-mile powertrain limited warranty provides substantial peace of mind for long-term ownership. This is complemented by a 5-year / 60,000-mile new vehicle limited warranty, which covers the majority of vehicle components. This level of protection is a testament to the brand’s confidence in its engineering and craftsmanship.

Warranty

Factory warranty coverage

Coverage	Duration
Basic	5 years / 60,000 miles
Powertrain	10 years / 100,000 miles (original owner)
Corrosion	Anti-Perforation Limited Warranty (details not fully extracted as a single duration/mileage value)
Roadside Assistance	60 months / unlimited miles coverage

To further simplify your life, we participate in the Genesis Service Valet program. For the first 3 years or 36,000 miles, we will pick up your vehicle for scheduled maintenance and provide a loaner vehicle so your day remains uninterrupted. This service is highly valued by our Appleton guests who manage demanding schedules. When your vehicle is in our shop, our factory-trained technicians use specialized diagnostic equipment to ensure every system, from the hybrid powertrain to the collision avoidance technology, is functioning correctly.

Regular maintenance is essential for preserving the performance and resale value of your vehicle. You can easily book your service appointment online for routine tasks such as oil changes, tire rotations, or brake inspections. We also provide 60 months of unlimited miles for roadside assistance, which includes emergency services like jump-starts or flat tire changes. If you ever find yourself in need of help on the road, you can contact Genesis Roadside Assistance at (844) 340-9741 for manufacturer-backed support.

Common Questions About the Genesis Experience in Appleton

Q: Are there specific incentives for military members or recent graduates? Genesis currently offers a $500 manufacturer bonus incentive for active-duty military, reservists, and veterans, as well as a $400 bonus for recent or upcoming college graduates. These programs are designed to make the transition into a luxury vehicle more accessible. You can explore current manufacturer offers to see the full list of available national incentives that may apply to your purchase.

Q: Can I customize my Genesis with specific accessories? Yes, we offer a wide array of official upgrades to enhance the utility and appearance of your vehicle. Popular options include roof rack cross bars, all-season fitted liners, and cargo organizers. You can shop for Genesis accessories through our dedicated portal to find items specifically engineered for your model’s dimensions and style.

Q: Which Genesis model is best for a family that needs extra cargo space? The 2026 GV80 is often the preferred choice for families due to its larger footprint and available third-row seating. It provides ample room for both passengers and gear, making it ideal for road trips or sports equipment. You can browse our new Genesis SUV inventory to compare the interior dimensions of the GV70 and GV80 side-by-side to see which fits your family’s needs.

Q: Does the dealership offer any local pricing advantages? We frequently run regional promotions that complement national offers to provide the best possible value for our Wisconsin guests. These can include lease terms or financing options available through our finance team

on specific models in our showroom. We encourage you to view our local specials and offers to stay updated on the most current opportunities available at our Appleton location.

Q: What is standard safety technology on the latest models? The 2025 and 2026 models come equipped with a comprehensive suite of safety features, including Forward Collision-Avoidance Assist, Lane Keeping Assist, and Blind-Spot Collision-Avoidance Assist. These systems utilize a network of sensors and cameras to provide 360-degree monitoring. Many of our models, such as the GV70 and G80, have earned the IIHS Top Safety Pick+ designation, which is the highest safety rating awarded by the institute.

Begin Your Premium Journey at 2900 N Victory Ln

The transition to a Genesis is more than a vehicle upgrade; it is an entry into a community that values sophisticated engineering and attentive service. At Bergstrom Genesis of Appleton, we are committed to providing an environment where you can explore the latest automotive innovations with confidence and clarity. Our team is here to act as your consultants, ensuring that every feature, from the premium leather interiors to the highway driving assist, aligns with your specific driving habits and lifestyle needs.

Whether you are interested in the efficiency of an electric model or the robust power of a twin-turbo V6, we have the inventory and expertise to guide you. We invite you to visit our dedicated showroom to experience the smooth ride quality and refined cabins of our latest models firsthand. Our location is easy to find, and you can get directions to our Victory Ln address to plan your visit.

If you prefer to start the conversation from your home or office, we are ready to assist. We can provide detailed specifications, trade-in evaluations, or coordinate a personalized test drive that fits into your schedule. For immediate assistance or to speak with a member of our sales or service departments, please give us a call at (920) 939-3333. We look forward to showing you why so many professionals in the Fox Valley choose us for their luxury automotive needs.

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